The Social Side of the Internet

PEW is een gerenomineerde onderzoeksinstelling in de Verenigde Staten: “a nonpartisan, nonprofit “fact tank” that provides information on the issues, attitudes and trends shaping America and the world. The Project produces reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life.” In het kader van het Pew Internet & American Life Project werd een interessante studie gepubliceerd over de impact van internet op de manier waarop mensen zich organiseren of deelnemen aan het verenigingsleven in het algemeen.

“The internet is now deeply embedded in group and organizational life in America. A new national survey by the Pew Research Center’s Internet & American Life Project has found that 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in groups, compared with 56% of non-internet users. Moreover, social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants.

“One of the striking things in these data is how purposeful people are as they become active with groups,” noted Kristen Purcell, the research director at Pew Internet and co-author of the report. “Many enjoy the social dimensions of involvement, but what they really want is to have impact. Most have felt proud of a group they belong to in the past year and just under half say they accomplished something they couldn’t have accomplished on their own.”

“It is important to note that 25% of American adults are not active in any of the groups we addressed,” Aaron Smith, senior research specialist at Pew Internet and co-author of the report. “They often report they are time-stressed or have health or other issues that limit their ability to be involved. And about a fifth of them say that lack of access to the internet is a hindrance. Even in its absence, the internet seems to be a factor in the reality of how groups perform in the digital age.”

Link: Download de PDF

Uit Zeppos #12, 01/02/2011


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